Necessary SEO Procedures
Over the course of many Google algorithm updates, SEO experts are scrambling to make sure their websites are not going to get penalized. Long gone are the days of keyword stuffing to get a good SERP. Today, one must put emphasis on quality content to attract visitors and keep them returning. The first step is to make sure your blog articles explains in detail how your products or services help people in their everyday lives and not so much brag about how your company is the best in the world.
On Page SEO
When choosing your domain name, make sure to include one or two of your most important keywords as this is part of the SEO on page process. Determine how competitive your targeted are because you might have to use long tail keywords which are less competitive for better ranking. Each page on your website such have around 500 to 700 words of text with integrated keywords at 3% density. If you have images, they should have an alt tag with a keyword as well. To keep down page loading times use jpeg instead of png images as these are larger in file size. Also make sure your image resolution is 72dpi.
Embedding a video on your page can reduce your bounce rate as many visitors would rather watch a video than read 700 words of text. Other things to consider when implementing Off Page SEO is to make sure the H1, H2 and H3 (paragraph headings) contain your targeted keywords. Also your web page file names (filename.html) should contain your keywords as well.
Social Media Marketing (Off Page SEO)
Compared to years ago, social media internet marketing is the most important way to expose your products or services and acquire natural earned backlinks to your website which is required to get a great organic ranking on search engines. I recommend creating a Facebook business page along with other sites such as Pinterest, Linkedin, Blogger.com, Tumblr.com, Wordpress.com and Youtube. You can also include a backlink to your website in your social media profile setup.
When posting your blog articles on your social media site, make sure to use variations of your targeted keywords as anchor text backlinks to different pages on your website for link diversity as you don’t want all your external backlinks pointing to just your homepage.
I can’t stress the importance of video marketing as Youtube gets around 1 billlion visitors per month. Your video should have a resolution of either 1280x720 or 1920x1080 and keep the length of around 5 minutes or less. Your keywords should be in the video title as well as the description. The beginning of the video description should begin with a backlink to your website.
Contrary to popular belief, SEO is not rocket science because if you break down this process, it consist of preparing your website to be SEO friendly and implementing an off page internet marketing campaign to acquire more domain and page authority for your website.
More people world wide are using more mobile devices on the internet and increasing annually. One thing I didn’t mention earlier is that Google now requires websites to be mobile friendly or get penalized on mobile searches. I recommend Bootstrap framework since it’s open source and free.